Branding the school transportation system for the Municipality of Jerusalem.



For the branding, an iconic, vibrant, and clean language was chosen. The logo consists of an icon of a yellow bus, representing the project, and appears in almost every component of the branding. The initiative targets both the Arab and Israeli communities in Jerusalem, which is why it is presented in both the Hebrew and Arabic languages. This applies to the logo as well as all the products created for the project. Regenerate response





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