Co-living housing for students in Northern Israel
The university years are an unparalleled experience. Beyond the challenging studies and relatively carefree life :) there are also plenty of friends, trips, and lifelong memories. Three dear entrepreneurs discovered a shortage of student housing in the northern part of the country and embarked on a project of 316 apartments tailored precisely to that period. The complex boasts a vibrant community, shared spaces, and top-notch design and quality. I have been accompanying the entrepreneurs for several years, starting from the conceptual stage, marketing to investors, designing the spaces and signage in the building, and all the way to strategically managing advertising for the first-year student population of the project.
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Campaign strategy
For the campaign, we conducted in-depth research and brainstorming. We assembled a team of key individuals from the north and together we explored the world of students. From there, we proceeded to develop the marketing strategy and create a vibrant and colorful language that could encompass a wide range of content throughout the journey.
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Marketing
As part of the campaign and marketing plan, we created a dedicated website, designed numerous banners, animations, and videos. We also produced a central advertisement and additionally planned and executed countless events, performances, jams, and more.
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